Creating a Morressier account

Creating a Morressier account

 

The client: Morressier is the world’s largest platform for early-stage research. As part of an ongoing collaboration, I worked on this project remotely with the Product Designer, PM and Frontend Dev.

The project: Morressier was growing and seeing more and more new accounts being created. We set out to redesign the sign-up flow and offer these new users a smooth registration process and a positive experience.

Having previously defined the brand voice and style guidelines together, the copy had to:

  • be approachable and professional, personable yet serious.

  • show personality without being colloquial.

  • speak to a global academic audience and be inclusive of different ages, computer competencies and English language levels.

Here are some examples of copy I wrote to help improve the experience.

 
 

sign me up 👤

This three-step sign-up flow was built on simplicity and clarity. At every stage, the user understands where they are and how much they have left to complete. I chose the one-word labels “Security”, “Profile” and “Visibility” to introduce each step. For consistency and clarity, I repeated the wording create an account in the headline, final call to action and body copy.

 
Step 1: Security

Step 1: Security

Step 2: Profile

Step 2: Profile

Step 3: Visibility

Step 3: Visibility

 
 

Public / Private 🔑

When giving users the option of creating either a public or a private profile, we wanted to be clear about what each involves. Rather than hiding behind vaguer language, I told users exactly what is and isn’t shown with each of the two settings. My copy pitched “Public” as the full Morressier experience, without disrespecting users choosing the higher privacy option.

 
Your Morressier profile is public.

Your Morressier profile is public.

Your Morressier profile is private.

Your Morressier profile is private.

 
 

Requesting an invite 💌

As Morressier was limiting the number of new sign-ups, users had to first request an invite. This message confirmed the action they had just taken and detailed the next steps. We were careful not to make any promises on the exact timing, while still reassuring the user that it won’t take forever: as soon as. The button lets the user know exactly where they’re being sent.

Screenshot 2019-05-17 at 10.59.58.png
 

Yays and nays 💥

To accompany the super simple wording throughout the flow, I used error and success messages to infuse personality – while still being clear, concise and useful at all times. This was an opportunity to be friendly and conversational, without slipping into silliness.

Hey, we know you! If the user attempted to request an invite but did, in fact, already have an account, we welcomed them back.

Hey, we know you! If the user attempted to request an invite but did, in fact, already have an account, we welcomed them back.

You must be new! If the user clicked “Log in” and entered their email but didn’t have a Morressier account, this error message appeared along with the “New to Morressier?” string.

You must be new! If the user clicked “Log in” and entered their email but didn’t have a Morressier account, this error message appeared along with the “New to Morressier?” string.